Company Branding Guide
Brand Name
The official name of the company is, “Affinity Massage.” In print and digital publications, the company may be refered to as, “Affinity Massage.”
Tagline/Slogan/Value Proposition
N/A
Purpose
Hurt people hurt people. Heal yourself, heal the world.
Vision
Mission
N/A
Values
- We all build each other.
Color Palette
The following colors constitue our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors with using the exact code should be avoided.
HEX
#FDF3EC
CMYK
0, 4, 7, 1
RGB
253, 243, 236
HEX
#d08569
CMYK
0, 36, 50, 18
RGB
208, 133, 105
HEX
#116b64
CMYK
84, 0, 7, 58
RGB
17, 107, 100
HEX
#303030
CMYK
0, 0, 0, 81
RGB
48, 48, 48
Light Background Typography
Paragraph – Light
Font: Open Sans
Font Size: 16pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Lustria
Font Size: 36pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 2 – Light
Font: Lustria
Font Size: 28pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 3 – Light
Font: Lustria
Font Size: 22pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 4 – Light
Font: Lustria
Font Size: 18pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Dark Background Typography
Paragraph – Light
Font: Open Sans
Font Size: 16pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Lustria
Font Size: 36pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 2 – Light
Font: Lustria
Font Size: 28pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 3 – Light
Font: Lustria
Font Size: 22pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 4 – Light
Font: Lustria
Font Size: 18pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Typography Color Selection
Use Dark Text
Use Light Text
Use Dark Text
Use Light Text
Font Files
The font files for all typography may be downloaded by clicking the button below.